IJERGS · Volume 4, Issue 1 · January-February 2016 Edition
THE IMPACT OF CELEBRITY ENDORSEMENT THROUGH TELEVISION ADVERTISEMENTS ON INTRINSIC MOTIVATION OF PURCHASE INTENTION
| Journal | International Journal of Engineering Research and General Science (IJERGS) |
|---|---|
| ISSN | 2091-2730 |
| Volume | 4 |
| Issue | 1 |
| Edition | January-February 2016 Edition |
| Year | 2016 |
| Pages | page 529-538 |
| Publisher | P&R Publication |
How to cite
Balachandran Sarangan (2016). THE IMPACT OF CELEBRITY ENDORSEMENT THROUGH TELEVISION ADVERTISEMENTS ON INTRINSIC MOTIVATION OF PURCHASE INTENTION. International Journal of Engineering Research and General Science, 4(1), 529-538. ISSN 2091-2730. https://www.ijergs.org/article/v4-i1-67.html